E-Commerce (B2C or Direct to Consumer Sales)
eCommerce has extreme viability written all over it, if it is strategized and approach properly it has a good chance of success. As an example, Wine merchant Wine.com Inc. found the right blend for its eCommerce business in fiscal 2011. The web-only retailer reported that it reached $56 million in sales for the year ended March 31, a 25% increase from the prior year.
The Wine.com team totally focused on delivering a great experience to its customers,” says Rich Bergsund, CEO. “Our financial results are a byproduct of this focus, and we look forward to growing further by offering an increasingly compelling blend of selection, service, value and information that’s impossible to get in a store.”
The company launched free mobile apps for the iPad and iPhone, which have generated 7% of sales from customers ordering through those devices.
The company also rolled out a flash-sale site, WineShopper.com, which offers daily discounts on wines to e-mail subscribers. The company has also expanded its inventory of high-end collectible wines priced more than $75 per bottle. Wines.com says that category’s sales grew by 60%.
The company also launched a flat-fee shipping program for which customers pay $49 annually to receive unlimited deliveries throughout the year, it’s another method for achieving another income stream.
We have access to Web and Phone App Developers who can achieve this level of industry competitiveness.